Blogging can increase brand awareness, website traffic, and your performance in search — making it an essential piece of any school's marketing strategy. However, it can be time consuming, and doesn't always produce immediate results.

In this webinar, Content Marketing Manager Mia Major shares the step-by-step process schools can take to start and sustain a successful school blog.

In this webinar, you'll learn how to:
  • Determine blog post frequency based on goals
  • Build a blog strategy from the ground up
  • Pool your resources from your community to curate consistent content
  • Structure your blog post and blog page for success
  • Effectively distribute content to gain a readership
Mia-Updated.jpgABOUT MIA MAJOR
As Finalsite's Content Marketing Manager, Mia plans and executes a variety of inbound marketing and digital content strategies. As a former TV and news reporter, freelance cinematographer and certified inbound marketer, Mia specializes in helping schools find new ways to share their stories online through web design, social media, copywriting, photography and videography. She is the author of numerous blogs, and Finalsite's popular eBook, The Website Redesign Playbook.