Content marketing is the art of selling...without actually selling your school the way you traditionally have. Rather than listing out reasons to attend your school, you use pieces of content to tell a story that provoke audiences to take a desired action.

And — a successful Content Marketing initiative relies on creating a strategy between content production and distribution.

In this webinar, Finalsite's Composer Maestro Alex Wack and Content Marketing Manager Mia Major will cover the ins and outs of content marketing, and how to execute a successful strategy using Composer and its modules.

In this webinar you will learn: 
  • What is content marketing and why it matters to schools
  • How to produce content for different audiences
  • How to organize content for maximum engagement
  • How to use Composer's modules for content distribution that saves you time and makes a maximum impact
Mia-Updated.jpgABOUT MIA MAJOR
As Finalsite's Content Marketing Manager, Mia plans and executes a variety of digital marketing and content strategies. As a former TV and news reporter, freelance cinematographer and certified inbound marketer, Mia specializes in helping schools find new ways to share their stories online through web design, social media, copywriting, photography and videography. She is the author of numerous blogs, and Finalsite's popular eBook, The Website Redesign Playbook.
alexwack.jpgABOUT ALEX WACK
Alex started at Finalsite in 2009 as a development intern and transitioned to a role as Product Manager for Payments, Forms Manager and Registration Manager. In 2012 he took over as Product Manager for Composer and has been its Maestro ever since!