LIVE WEBINAR | TUESDAY, FEB. 7 @ 2:00 PM EST
Content marketing is the art of selling...without actually selling your school the way you traditionally have. Rather than listing out reasons to attend your school, you use pieces of content to tell a story that provoke audiences to take a desired action.
And — a successful Content Marketing initiative relies on creating a strategy between content production and distribution.
In this webinar, Finalsite's Composer Maestro Alex Wack and Content Marketing Manager Mia Major will cover the ins and outs of content marketing, and how to execute a successful strategy using Composer and its modules.
In this webinar you will learn:
- What is content marketing and why it matters to schools
- How to produce content for different audiences
- How to organize content for maximum engagement
- How to use Composer's modules for content distribution that saves you time and makes a maximum impact