Finalsite's popular School Website Throwdown is BACK! And this time Finalsite's Angelo Otterbein is teaming up with InspirED School Marketers' Rob Norman to provide new, valuable feedback on your school's website.


Rob and Angelo bring more than 50 years of combined experience in school branding, web design, marketing and communications — and want to share that experience with you!

Submit your school's website by Monday, October 16 to have the opportunity to be critiqued LIVE during the throwdown.

  • Overall website user experience
  • Branding and messaging
  • Design, navigation, and page structure
  • Ability to sell value
  • "Wow!" factor
  • Content
Angelo_Otterbein-3.jpgABOUT ANGELO OTTERBEIN
Angelo graduated valedictorian from St. Paul's School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature, it generally takes some doing to keep him from programming and breaking websites. Just after graduating, he started Silverpoint, and grew it to over 300 schools worldwide before merging with Finalsite in 2013.


robnorman.jpgABOUT ROB NORMAN
Rob is Best Boy at InspirED School Marketers, an online professional development resource and community where private school marketers obtain brilliant ideas and brain food to make their job easier. Rob hosts InspirED’s popular Sparkcast podcast, blogs, spearheads the Brilliance Awards, manages the Annual MarCom Survey, and advocates for school marketers everywhere. Rob brings 25 years of experience to InspirED from his role as principal at Turnaround Marketing Communications, an award-winning branding and marketing firm specializing in independent schools. Rob has been named a CASE Stellar Speaker and Faculty Star and has been a frequent speaker national and regional conferences including TABS, SSATB, and CASE-NAIS. If you want to know how he got the title “Best Boy,” you’ll need to listen to his Finalsite podcast with Tim McDonough.