Find out how schools across the globe are using paid social media advertising. Learn the basics and benefits of advertising on channels including Facebook, Twitter, LinkedIn and Instagram. Discover how to plan, implement and measure paid social media campaigns that address the 4 stages of customer engagement.

In this webinar you will learn: 
  • Strategy and planning – how to plan your paid social media campaigns
  • Grow your audience – how to increase your social media following
  • Engagement – ways to encourage engagement with your online audience
  • Best practice and case studies for Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn
  • Admissions – drive admissions through your social media traffic
  • Measurement – ways to measure and report the success of your campaigns
 A graduate of the National Institute of Dramatic Art in Sydney,  Olivia began her career as an actor before transferring her  performance skills into the corporate world. She has worked in  schools across Australia and the UK. Prior to her role as Social  Media Specialist at Finalsite, she was Deputy Editor for Families  Magazine, UK. Holding a Bachelor of Dramatic Art and a Diploma of  Digital Marketing, Olivia’s blend of experience gives her a unique  understanding of audiences, branding and storytelling.