Social media is going to be the second biggest player on the field (next to search) in 2017 for schools looking to grow their inquiry traffic, yield, and retention. So what do you need to know?

Content Marketing Manager Mia Major and Social Media Specialist Leah Fleishel shares how schools can use Facebook, Twitter, and Instagram to effectively distribute content, run ads, share video, and create live content that engages audiences on every budget.

In this webinar you will learn: 
  • Strategies for increasing organic post reach
  • How to appropriately engage with fans on social media
  • How to grow your following on desired social networks
  • Which social media trends you need to take advantage of
  • How social ads can help earn your school more social traffic
  • Some quick wins for amping up engagement ASAP
Mia-Updated.jpgABOUT MIA MAJOR
As Finalsite's Content Marketing Manager, Mia plans and executes a variety of inbound marketing and digital content strategies. As a former TV and news reporter, freelance cinematographer and certified inbound marketer, Mia specializes in helping schools find new ways to share their stories online through web design, social media, copywriting, photography and videography. She is the author of numerous blogs, and Finalsite's popular eBook, The Website Redesign Playbook.
As a Social Media Specialist at Finalsite, Leah works with schools to help them get the most out of their social media marketing - whether it's through performing social media audits, using the latest tools in social media advertising to reach new audiences, or creating engaging content for a variety of social platforms. As a former digital journalist, Leah has a passion for using social media to help schools tell their story while encouraging the community that surrounds them to join in on the narrative.