A successful admission, advancement or marketing campaign means you need to tell a story, not make a sales pitch. And with inbound marketing, print, social media, and your website available to you — how do you choose, and how do you make it work towards your goal?

In this webinar, Finalsite Chief Innovation Officer teams up with North Charles Street Design Organization's Clifford Lull to share how private schools and universities can use all marketing mediums to propel their development and fundraising campaigns into success.

  • How schools like Punahou, Pingry and Santa Clara University use multi-channel marketing for ussess
  • How you can use a campaign to light the stage for your brand 
  • How to develop a communication strategy for quiet and public phases 
  • Tips for Coordinating your story across print, digital, and experiential
Angelo_Otterbein-3.jpgABOUT ANGELO OTTERBEIN
Angelo graduated valedictorian from St. Paul's School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature, it generally takes some doing to keep him from programming and breaking websites. Just after graduating, he started Silverpoint, and grew it to over 300 schools worldwide before merging with Finalsite in 2013.


cliffordlull.jpgABOUT CLIFFORD LULL
Clifford Lull is chief strategist and creative director of the North Charles Street Design Organization, a branding agency for schools, colleges, and universities. Under Clifford’s direction, NCSDO clients have been consistently recognized for marketing excellence by C.A.S.E., earning Circle of Excellence Gold or Grand Gold awards 8 times in the past 14 years, including in 2016 and 2017. He is also a longtime independent school trustee, having served as board president, campaign co-chair, and head of school search committee chair.