How can you maintain full control of the path a prospective student? What do you want them to see when they land on your website from search? Is that different than social? What happens when they organically land there from search?

Join Director of Client Success Tim McDonough and Content Marketing Manager Mia Major to learn how to create paths of conversion for prospective families landing on your website from top traffic drivers like Facebook and Google.

In this webinar you will learn how to:
  • Craft personas for your marketing
  • Optimize your school's website for search
  • Use social media to generate qualified website traffic
  • Create landing pages with specific goals
  • Use your website to control the journey visitors take
  • Use new tools to simplify your workload
  • And more!
Tim-McDonough-200px.jpgABOUT TIM MCDONOUGH
As a member of the Finalsite team since 2011, Tim has helped hundreds of schools build websites tailored to their specific needs. Previously working in both higher ed and secondary ed admissions, Tim's work in education began in 1996, making him a valued expert on our team. If he's not on the road speaking at a conference or workshop, you can find him spending time with his family, rooting for the Celtics, going for a run, or enjoying a good cup of coffee. 
Mia-Updated.jpgABOUT MIA MAJOR
As Finalsite's Content Marketing Manager, Mia plans and executes a variety of inbound marketing and digital content strategies. As a former TV and news reporter, freelance cinematographer and certified inbound marketer, Mia specializes in helping schools find new ways to share their stories online through web design, social media, copywriting, photography and videography. She is the author of numerous blogs, and Finalsite's popular eBook, The Website Redesign Playbook.