WHAT TO EXPECT - WORKSHOP SESSIONS
Web Trends for 2017-2018 | Using examples from colleges and universities, we’ll highlight how you can use SEO, PPC, social media, inbound marketing and more to grow your online presence.
Interview with Lenoir-Rhyne University | Learn from our host school about how they approach branding, social media, and potential challenges (that may turn out to be opportunities!), and learn from their experience managing their CMS, keeping their site fresh, and measuring success using analytics in this interactive q&a session.
Digital Marketing: Who Owns It, Marketing or IT? | Learn strategies for an effective partnership between these two key departments that will lead to greater online success.
ADA Compliance Lunch Roundtable | Learn what’s new on the web accessibility and get tips on how you can quickly bring your site up to compliance.
Finding and Retaining the Right Students: The Latest Inbound Marketing Tools You Need to Know | Discover the newest tips and tools for inbounding and share what works and what doesn’t in this roundtable style discussion.