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Professional Development for Your Diocese
Leverage our team’s expertise working with over 19 dioceses and more than 800 Catholic schools. Apply our expertise and strategies to your mission-specific needs.
Finalsite offers FREE expert professional development, tailored to your mission!
We provide custom-designed sessions for your leadership and admissions staff, covering topics such as Catholic school enrollment management, website design that reflects your Catholic identity, mission-centered change management focused on lasting impact, parent communications that strengthen your community, and more!
Here are just a few of our sessions we’ve done:
- Fix Your Funnel: Avoid marketing mistakes with proven strategies.
- Engaging Families Effectively: Attracting and keeping families with big expectations.
- Feed Two Birds with One Scone: Connect what you already do with your enrollment goals.
- We’re All in This Together: From classrooms to hallways, every role can impact enrollment.
We welcome a conversation on how we can help your diocese so that we, too, can better understand your schools' needs.
Reserve a Speaker

Cristy McNay, Ed.D
Cristy is a passionate advocate for Catholic education, with 16 years of experience serving Catholic schools. A proud graduate of an all-girls’ Catholic school, she holds a master’s and doctorate in educational leadership, where her research explored how strong leadership empowers enrollment success.
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Lorrie Jackson
For over 20 years, Lorrie Jackson has worked in the independent school space, both at Finalsite and as a Director of Marketing, teacher, and faculty trainer. Lorrie focuses on practical ideas that make best practices possible for any school.

Kerri Crispen
Kerri has more than 20 years of experience working with schools across the globe, ranging from small parish schools to large Archdioceses. She enjoys helping schools maximize their opportunities, unlock their website’s potential, and make each school’s design stand out.
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Rob DiMartino
Rob is the chief evangelist and co-founder of Finalsite, focusing on innovative digital solutions for schools. Rob is a champion for education, a speaker, an advisor, and a recovering board member. He lives in Connecticut with his wife, Liza, and four children.
About Finalsite:
Finalsite is the leading provider of website, communications, mobile app, and enrollment solutions designed to help schools thrive.
"Team members from Finalsite are easy to work with and went above and beyond in their efforts to learn not just about our diocese but about our 20 individual schools. Schools immediately implemented many of the strategies from our time with Finalsite and continue to reference materials from the presentation.” Tara Hackman | Director of Advancement, Diocese of Charlotte Catholic Schools