THURSDAY, 6 JUNE 2019 |10AM - 3:15PM |GOOGLE ACADEMY, 123 BUCKINGHAM PALACE RD. LONDON, SW1W 9SR 

Join us for this unique free event for school marketers in partnership with Google for Education. Learn about new best practices, product updates, school marketing strategy, and how Finalsite works with Google for Education to simplify tasks, improve communications for students, teachers and parents, and engage with right-fit families and students online to drive enquiries and applications.

Don't miss this superb agenda:
  • Session 1: Current Web Trends for Schools 
    Presented by: Jon Moser, Finalsite's CEO and Founder
    Using examples from schools like yours as well as current research, we’ll highlight web trends including Search Engine Marketing, Page Personalisation by user demographics and much more! 
  • Session 2: Google for Education Session: Building a Culture of Innovation
    Presented by: Anna Artemyeva
    Culture plays a significant role in creating meaningful change and it is part of  the transformation framework. Successful school leaders create structures, rituals, stories and symbols that foster a culture of innovation and encourage people to learn from failure and success. So what is innovation? What do we mean as a company and how can we, as an organisation, influence, foster, and guide it?
  • Session 3: Telling Your School's Story with Inbound Marketing
    Presented by: Olivia Malaure, Marketing Manager, UK, Finalsite
    Inbound marketing is a philosophy developed to help you create useful content that addresses right-fit families' needs. Tactics like email marketing, social media and PPC and SEO enable us to appear in front of our stakeholders, from prospective families to faculty, during those key moments. Add marketing automation and personalisation and you'll be championing an award-winning school marketing team in no time!

  • Session 4: Creating New Pathways for Learning about our School
    Presented by: Dr. David Willows & Suzette Parlevliet, International School of Brussels
    What happens when we begin from the assumption that everything we do is about providing a learning moment for families? The answer is: everything changes; including a school website. The team at the International School Of Brussels share a compelling story about their school and its focus on providing different pathways to understanding the needs of parents when choosing a school.

  • Session 5: Connecting the Pieces of the Admissions Puzzle,
    Presented by: Niccola Scott, Head of UK Sales, Finalsite
    Marketing, communications and admissions often exist as disconnected pieces of a puzzle and it doesn’t have to be this way! During this session, we explore how, with the right marketing tools and techniques, you can align your strategies in order to create a simple and effective admissions process for both prospective families as well as your marketing, communications and admissions team.
Attendees should plan to arrive at 09.30 AM. The workshop will begin promptly at 10.00 AM and end at 3:15 PM followed by networking drinks. This free workshop includes refreshments, lunch, and plenty of time for networking with other attendees and Finalsite.  

davidwillowsDavid Willows, Director of Admissions and Advancement, International School of Brussels

Jon Moser-1Jon Moser, CEO and Founder, Finalsite





Workshop Location - 123 Buckingham Palace Rd, London, SW1W 9SR

Academy London is Google’s home for customer, partner and community education. It’s a physical space dedicated to inspiring organisations as they navigate a world where digital transformation is the new normal, and faster learning is imperative. Their 4,000 square metres of inspirational rooms, auditoriums and breakout areas cater specifically to the learning needs of hundreds of guests a week as they attend workshops, hackathons, classes and more. Located right by Victoria train station, Academy London is open to every customer and partner who wants to learn and solve business challenges with Google. 

 

Google-academy




Why Join Us?

Digital Marketing Workshops make it easy for school marketing, admissions, and development professionals to learn effective strategies that can implement immediately. 

"I found the workshop to be very enlightening and educational as we approach our own website redesign phase. As always, Finalsite provides a wealth of information and support."

Karen Grazia
The Harvey School

"I really enjoyed yesterday, thank you so much. It was very helpful as well as interesting and brilliant to meet other people in a similar place to me"

Gail Knox Wilson
King Edwards School Witley

 "It was really informative and beneficial for me as we embark on our website journey. The networking and sharing of ideas was helpful amongst delegates and the presentations pitched very appropriately."

Joanne Maidment
Priory School