While print ads, mailers, and phone-a-thons have been traditional methods of engaging alumni, there is a major shift towards digital, as it allows you to reach more alumni in less time, with trackable results. Digital marketing offers numerous different platforms to encourage engagement,

Join Senior Client Success Manager Meredith Kaplan to learn how your school can harness the power of social media, your website, email marketing, and other digital content, to increase alumni engagement and donations.

In this webinar, you will learn how to use:
  • Your public-facing website to engage alumni
  • Simple online forms and landing pages to encourage donations
  • Password-protected portals to simplify communications
  • Social influencers to encourage donations, especially from young alumni
  • Use LinkedIn and Facebook to connect alumni
  • Finalsite Feeds to create a stream of authentic content onto your giving pages and alumni pages on your website
meredith-headshot.pngABOUT MEREDITH KAPLAN
As a member of the Finalsite team since 2013, Client Success Manager Meredith helps schools use best web practices everyday. Meredith comes from a unique background working in CT education, implementing STEM programs across public school districts, and later joining the Development & Alumni Office of an independent school. If she’s not helping her clients to be successful or counting down to the next FinalsiteU, you can find her at the nearest Starbucks or out on the field playing/coaching soccer.