Research-backed data from 350+ private K-12 school experts


4 fundamental discoveries about the enrollment experience


7 core characteristics successful schools have in common

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The most successful and innovative schools share seven core characteristics: 

  • 69% respond to inquiries in less than 24 hours
  • 79% have 5+ touchpoints
  • 68% record at least some details in a CRM

Advice From Our Featured Experts

Hear what these private K-12 school leaders shared about the enrollment experience (EX) at their schools. 

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Angela Reno, Director of Admissions, Loyola High School of Los Angeles

"The only way to have an effective and efficient enrollment cycle, and realistically move into retention, is if students want to stay. They have to feel connected and feel continuity in the process. We recognize the importance of having touchpoints between when they’re admitted to when they start with us in the summer.”


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Monica Rangel, Director of Admissions, St Mary Academy-Bay View

"It's not just a matter of the entry point, but also retention. There are always things you can do, like checking in with families after school starts and then 30, 60, and 90 days into the year. Make a phone call every 30 days or so to see how things are going, and make sure you're still known. Because the biggest recruitment tool we have is word of mouth.”